Base design system

Base design system provides the foundational elements for user interfaces throughout Uber's extensive ecosystem of products and services. It serves as a unified framework, bringing consistency and coherence to all Uber experiences. This system ensures that whether you're using a rider app, a driver tool, or an internal platform, the interface feels familiar and intuitive.

Key areas covered by Base include:

• Styles: Comprehensive guidelines for color, typography, spacing, iconography, layout, and elevation.
• Expression: Principles for illustration, photography, and motion design, including transitions, to create engaging experiences.
• Content Design: Detailed guidance on voice, tone, grammar, terminology, and writing for various components, ensuring clear communication.
• Product Inclusion: A strong focus on accessibility, with resources for alternative text, building accessibility-first products, and designing for mobile screen readers.

By standardizing these core components, Base enables teams to develop high-quality, recognizable, and accessible user interfaces more efficiently, fostering a cohesive brand identity across all touchpoints.